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Portrait of Aon Raza

Fromstrategyanalysisarchitecturecodedeliveryadoptionand back again.

Most people work one layer. I work across all six, so plans survive contact with delivery and systems get used.

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Strategyfrom: AI portfolio roadmap
Quick wins Impact ↑Effort → Claims AIPricingChat assistantData platformRPA botsPortal refresh
Every idea scored on impact and effort, so the portfolio funds the quick wins first.
AIPolicy no.✓Insured name✓Sum insured✓Risk flags: 2✓
From unstructured documents to clean, structured fields, with the business rules written down first.
PortalAPIRulesML scoreCore
Requests flow through deterministic rules first; ML only scores the exceptions.
Triage new claims from email n8n ✓ OCR ✓ LLM ✓
Agents and automations I build myself, wired to real tools: n8n, OCR, LLMs, voice.
To doDoingDoneIntegration APIUAT round 2Training planData mappingVendor SOWGo-live checklist
Programme boards, sprints and RAID that keep vendors, IT and the business moving together.
Staff using the new system · illustrative
Adoption measured in people, not licences: training, champions and support until it sticks.
Selected work

Problems I've led and solved

All case studies →
Builds

Things I've built myself

All builds →
How I work

Three habits behind every project

Decide on paper first

Every decision is written down before anyone builds. Teams and AI agents then execute instead of guessing.

Rules before machine learning

Deterministic logic handles the known cases. Models score the exceptions, and people review what matters.

Adoption is the finish line

A system is done when people use it without being asked. Training and support are part of the plan from day one.

Writing

Research and papers

All writing →

Working on something similar?

Strategy, a build, or a programme that needs to land. I'm happy to talk it through.

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Work

Case studies

Programmes and platforms I've led, from the first business case to the people using them. Filter by the layer of work.

← All case studies
StrategyArchitectureDelivery

Turning a pricing spreadsheet into a rules + ML platform

A national insurer's motor pricing lived in one large, heavily edited workbook. I led the design of an API-first platform that keeps the rules transparent and adds machine learning only where it helps.

RoleArchitecture lead and sponsor
OrganisationA UAE national insurer
Period2025 – present
StatusIn design and build

Context

Pricing ran on a production workbook that had grown over years of changes. It worked, but every new rule needed a specialist, nothing could be called from other systems, and testing a change meant re-checking the whole file.

Approach

I started by separating what the workbook decides from how it calculates. Deterministic rating rules moved into a versioned rules engine. Machine learning was kept to one job: scoring the exceptions that underwriters should look at.

ChannelsPricing APIRules engineML exceptionsCore Rule console: underwriters add, edit and retire rules
FIG. 1 · Target architecture (simplified)

What was built

  • A pricing API that channels and partners can call directly
  • A rules engine with versioning, testing and an audit trail
  • A rule-management console designed with underwriters
  • An ML exception score that routes unusual quotes to people
  • A deployment that can run on-premises or in any cloud

Outcome

Rule changes move from specialist edits to a reviewed, testable workflow. The same platform is designed to extend to other product lines without a rebuild.

What I'd do differently

I'd bring underwriters into the console design even earlier. The first screens were technically right but used our language, not theirs.

Builds

Things I've built myself

Apps, agents and automations I design and code in my own time. They keep my hands on the tools I recommend to others.

← All builds
Working prototypeBuildAnalysis

A voice agent that qualifies leads

An n8n workflow that asks for consent on WhatsApp, calls the lead with an AI voice agent, and writes a summary back to the CRM.

Stackn8n, VAPI, WhatsApp
TypeAutomation workflow
Built2026
CodePrivate, demo on request

Why I built it

Sales teams lose most leads in the first call. I wanted to see how far a careful, consent-first agent could go before a person needs to step in.

How it works

LeadConsentCallCRM summary sheet / DBWhatsAppvoice agentAI analysis
FIG. 1 · Workflow, running
  1. A new lead arrives from a sheet or database.
  2. WhatsApp asks for consent to call. No consent, no call.
  3. The voice agent calls with the lead's context loaded and asks tailored qualification questions.
  4. An AI summary of the call lands in the CRM, ready for a person.

What I learned

The hard part was not the voice. It was writing questions the agent could ask naturally and knowing when to hand over to a human.

Screen recording goes here: a 30-second loop of a real test call.

Writing

Research and papers

Summaries of my research and white papers. Full texts are available on request.

← All writing
ThesisAdoptionStrategy

Impact of AI on the UAE insurance market

How AI is changing jobs, job security and skills across UAE insurers. A mixed-methods study for my MSc in IT Management.

TypeMaster's thesis
Published2025
MethodSurvey + interviews
Reading6 min summary

Abstract

AI adoption in UAE insurance has been fast, but workforce readiness has lagged. This study asks how AI is changing job structures, how employees see their job security, and which new skills they need.

110survey responses across underwriting, claims, service, IT and management
15interviews with managers, HR leaders and industry experts
3lenses: disruptive innovation, technology acceptance, socio-technical systems

Key findings

  • AI is reshaping jobs, not removing them. Repetitive work is automated and hybrid roles, such as AI model validators, are appearing.
  • Views on job security are divided. Frontline roles worry; sales and management see opportunity.
  • The skills gap is the biggest barrier. Data literacy, AI tools and critical thinking matter most, and training has not kept up.

What it means for insurers

Success depends on aligning people and technology, not on the technology alone. Reskilling and clear leadership communication need to be planned with every AI programme.

Full thesis available on request. Ask for the full paper →

Portrait of Aon Raza
About

Hi, I'm Aon.

I've spent over ten years turning technology plans into systems people use. I started in consulting, running complex HR and hospitality programmes for clients across the Middle East and Africa. I then moved into UAE insurance, where I've built PMOs and their frameworks from scratch for more than one employer, set up a transformation office, led digital products and platform programmes, and now run an AI and technology portfolio.

I like to work across the whole range: the strategy and business case, the analysis, the architecture, and the code. I still build things myself, from AI agents to a budgeting app, because it keeps my advice honest.

Outside work I write about AI and the people it affects, and I'm always happy to compare notes with others doing the same.

Experience

  1. 2023 – now
    Head of Transformation · Al Wathba National Insurance

    AI and technology portfolio. Built the transformation office, PMO framework and digital factory from scratch.

  2. 2021 – 2023
    Manager, UX & Digital Products · Daman

    Customer and provider digital products, enrolment journeys, mobile app.

  3. 2019 – 2021
    Project Management Officer · Watania Takaful

    Set up the PMO from scratch: governance, standards, templates and reporting for the digital transformation portfolio.

  4. 2015 – 2019
    Project Lead · Ensaan Technologies

    Ran complex consulting projects: HR systems for Noor Takaful, Foresight Group and Americana; hospitality solutions for Hyatt, Hilton and Accor across the Middle East and Africa.

Credentials

PMP®SAFe® 5 Scrum MasterMSc IT Management
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